CEAT extends bat deal with Rohit Sharma by 3 years

MUMBAI-Tyre manufacturer CEAT has renewed its association with cricketer Rohit Sharma for another three years.

Sharma, who is the first player in the history of cricket to score three double-hundreds in one-day internations (ODIs), will continue to play with a bat that will display the CEAT insignia, in all formats of the game.

“We are proud to extend our relationship with Rohit who has been a stand out performer across all formats of cricket. Our association with Rohit has been extremely fruitful for the brand CEAT and we are extremely happy with this long term association,” said Anant Goenka, managing director, CEAT.

Sharma added, “I am really happy to be continuing this association with CEAT. I am extremely grateful for their backing and they have been a great support to me. These last three years have been very memorable and productive for me personally. I am looking forward to continuing this association with this prestigious company for many more years to come.”

Sharma has been a consistent performer across all the formats of the game. He captained the Indian Cricket team for the first time when the Sri Lankan cricket team toured India in 2017. The team won that series, the tri nation Nidahas trophy and the recently concluded Asia Cup under Sharma’s captaincy.

He also recently broke Sachin Tendulkar’s record as he became the first batsman with six 150-plus scores in ODI’s.

CEAT also has bat endorsement deals with Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur. The RPG company has also been a partner of the IPL for the Strategic Time Out segment and the CEAT Cricket Ratings.

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